Breaking the Myths and Stereotypes
Contributors:
Vanessa Torres, Juan Martinez & CJ Goulding
Ever heard this statement, “people of color do not enjoy the outdoors,” kind
of gets the blood boiling
especially when it is a pretty well-known fact that we do.
Over the past week, a handful of articles pointed
to the lack of diversity in the outdoors. Newsflash! These articles are not new.
They, in fact, have been written and regurgitated over and over again
for years.
There is a lack of diversity in the organizations,
leadership, and agencies overseeing the public lands and programs boosting
outdoor participation. Yes, the people
that go to national parks make
up approximately 82% of visitors are White. It is tangible facts and hard numbers like
those found in the Green 2.0 study by
The Raben Group and a study initiated by the National Park Service, itself
outlining the lack of diversity and recommendations to bridge that gap. We have
the facts and numbers. Change becomes reality when words meet action. We could
make the argument that today, more than any time in history, there are more
groups, individuals, and initiatives aimed at introducing children and
communities of diverse socioeconomic standing and background to the outdoors. Yet, we hardly hear about the action that people are taking to change the diversity of
outdoor engagement. We
don’t have a collective narrative, a rally cry, or a call to action. How can we move forward, if all we continue to hear about are recommendations?
As a
community, you will run into two kinds of people 1) The “Megaphone" Leader and 2) The Action-Oriented Leader. The Megaphone leaders are
people who have an interest in diversifying the outdoors; they
will talk and write about
the issue. The
megaphone serves a purpose and the movement building would not be complete
without this tool, however this type of leader can get caught in a one lane
journey with a dead end leading to inaction. Are these people
important? Absolutely; people need to
continue to be made aware of the issue. Although, as time goes on these people may lose their finesse. The leadership they engage may grow weary of the same rhetoric, when the person touching on the issue only
continues to talk about it without taking action.
The
Action-Oriented Leader is the person that not only can speak eloquently about the issue
and need for a more diverse audience in greenspace but also takes action to
make a difference. Action can be
anything from bringing people together through a grassroots method to
spearheading an organization, working for an agency to sitting on a board of
directors for an organization, even donating money and time to one of the above. There is so much work going on across the country to bring
together communities from all different backgrounds, to raise awareness that people of color do indeed embrace, utilize
and enjoy the outdoors.
These organizations
and agencies can’t diversify the outdoors alone.
Despite
the targeted affinity groups that
the organizations and people in this effort represent, we continue to work together to bring awareness and engage people
into their greenspace. So why do we continue to hear that people of
color do not embrace the outdoors? Why
do we continue to read articles or make presumptions that people of color do
not have time or money to go outdoors?
Let’s break down perceptions. I
don’t have all the answers but I can tell you from
my experience what I do know. As a
society we have a pre-described definition of what is considered, “recreation.” There is a certain way that one should recreate
when they go outdoors – hiking, biking, fishing, etc. Many people may not consider this recreation. Recreation for many people may be going out
on a Saturday to a local park and having a carne asada. Do we count this as recreation when we
do surveys?
Probably not. Take a drive
around the city any given weekend and I can guarantee
there are folks of color out enjoying themselves with their sometimes, large
family. Do we count the family out
taking their daughters Quincenera’s photos out in the park as people enjoying
their time outside? We as a society,
as environmental advocates, have to stop defining what it means to recreate in
the outdoors. Yes, it is important in
how we quantify success, but the definition has to be broad and inclusive of
all activities.
Money – “’They’ don’t have enough money or the time to go explore
the outdoors.” Yes, poverty is
an issue… it is an issue that
shows no discrimination. From the poor
White families in rural Appalachia to brown families living in a one bedroom
apartment struggling to make ends meet in Los Angeles, poverty sees no color. We cannot continue to use the excuse that we
cannot “afford” to enjoy the outdoors.
With Latinos having a 5 Trillion dollar spending power and blacks, alone, having a 1 trillion dollar spending
power, we have the money but WE choose on what that money goes to. We
prioritize what we
want
to spend money and time on. A
family struggling to make ends meet will save months to buy their
kids the newest Jordan’s or save to take a trip to Disney World but won’t go out to a local park or to a national
park. Parks must be relevant to
people, in order for them to engage, and many people of color do
engage and enjoy the outdoors.
The story needs to change not for just one bracket
of society but for the generation that will inherit this American Legacy. A
future generation that looks more diverse, younger, and less connected with
outdoors. It is not about drawing a nice and fluffy dream for tomorrow, but
about the survival and relevancy of places that we all care about. Check out the marketing campaigns of any
major corporation looking to survive into the next quarter, they get it! We
need to do the same for the future of outdoor recreation and public land
stewardship. Meet our audience where they are; at school, at church, down the
block, at the bar!
Our job, as outdoor advocates, is to continue to
expose people to what is in their own backyard.
Not to enable but to empower. A hard truth about the work of any good
cause is that, success, will come when that work is no longer needed. Visiting a park in a faraway place like Grand
Teton, Yellowstone or Grand Canyon is amazing, but we first must learn what
assets we have in our community. Our
message to go out and enjoy the outdoors has to make it where it is okay if a
family can’t
go out and visit a big grandiose park.
We have to be able to plant the seed and expose people to
what exists, break down
barriers to the larger, sometimes scarier places that we’ve never been.
As a group, as a family, we must continue to take action, break down
barriers and expose people to the great outdoors.
CJ Goulding grew up as one of those kids who was constantly exploring but never went to national parks. His introduction to the environmental world came with a weeklong immersion in Grand Teton National Park through the National Park Service and Student Conservation Association. Through that experience, he learned the importance of connecting to place, and has worked to connect people to the outdoors, whether that is working in their city parks, connecting to national parks across the country, or empowering other leaders to do the same. He is currently a grad student in Seattle studying Urban Environmental Education, seeking to empower urban communities and connect them to their environment.
Juan D. Martinez is a National
Geographic Explorer, TED Speaker, and a proud product of south central Los
Angeles. Juan is C&NN’s Director of Leadership Development and
the Natural Leaders Network. His passion to empower youth individuals led him
to direct Sierra Club’s first environmental justice youth leadership academy in
Los Angeles. Through the Natural
Leaders Network Juan is working with strategic partners and grassroots leaders
to empower the next generation of conservation and outdoor recreation leaders.
Juan dedicates his energy on grassroots campaigns to empower, explore, and
create positive change, he and his wife live in Los Angeles, CA.